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Program Detail
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Presentations are listed in each session block
| Day 1, Main Conference |
Wednesday, 15 June 2011 |
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Global Business
Best Practices
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Managing
Global Websites

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Localization
Core Competencies
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Advanced Localization
Management
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Inside
Track
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| 7.30 |
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Registration Opens |
| 8.30-9.45 |
| K1: FUTUREWISE — Six Faces of Global Change and Five Key Innovation Trends Speaker: Patrick Dixon (Global Change, Ltd.) Video |
| 9.45-10.15 |
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Break, Exhibits Open |
| 10.15-11.15 |
 | A1: Global City(Ville) of 100 Million Speaker: Danica Brinton (Zynga Inc.) Host: Miguel Á. Bernal-Merino Presentation |
 | B1: Challenges in Localization Speaker: Lutz Niederer (eBay Inc.) Host: Donna Parrish Presentation |
 | C1: Interoperability Standards in the Localization Industry — Status Today and Opportunities for the Future Speaker: Sukumar Munshi (Across Systems GmbH) Host: Daniel Goldschmidt Presentation |
 | D1: Translator Productivity Increase at CA Speaker: Patricia Paladini Adell (CA Technologies) Host: Beat Buchmann Presentation Video |
 | E1: Buy-Side Colloquium: How to Make the Case for Localization — and Win Every Time Speakers: Nataly Kelly (Common Sense Advisory), Rebecca Ray (Common Sense Advisory) Open to language service buyers only. Space is limited, please contact us to reserve your seat. |
| 11.15-12.00 |
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Break, Exhibits Open |
| 12.00-13.00 |
 | A2: SAP’s 360° Approach to Web Localization Speakers: Rashmi Schaefers (SAP), Hajo von Kracht (SAP) Host: Ulrich Henes Presentation |
 | C2: Web-based In-country Review Solution — Client/Supplier Best Practices Speakers: Melanie Ehrlich (Siemens AG, Industry Sector), Brigitte Herrmann (Siemens AG, Healthcare Sector), Michael Oettli (OmniLingua Germany GmbH) Host: Clio Schils Presentation |
 | D2: Blurring the Boundaries Between Localization and User Experience Speaker: Oleksandr Pysaryuk (Research In Motion Limited) Host: Richard Sikes Presentation |
 | E2: Buy-Side Colloquium: How to Make the Case for Localization – and Win Every Time Speakers: Nataly Kelly (Common Sense Advisory), Rebecca Ray (Common Sense Advisory) Open to language service buyers only. Space is limited, please contact us to reserve your seat. |
| 13.00-14.30 |
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Lunch, Exhibits Open |
| 14.30-16.00 |
 | A3: Global Marketing Communications: Bringing Order to Chaos Panelists: Meritxell Guitart (Hogarth Worldwide Ltd./Beyond Worldwide Ltd.), Sophie Hurst (SDL), Amanda Lordan (Philips Consumer Lifestyle ) Moderator: Mary Laplante |
 | D3: Bridging the Gap Between the Client and Language Service Provider! Panelists: Beat Buchmann (Credit Suisse Group AG), Rocío Cava Tortsa (SeproTec), Kristin Dittrich-Kahl (Roche), Roberto Ganzerli (Arancho Doc/ELIA), Allan Hall (SDL), Iris Orriss (Microsoft) Moderator: Karen Combe Presentation |
 | E3: Standards. We Know Where We’ve Been, But Where Are We Going? Panelists: Hans Fenstermacher (Translations.com/TransPerfect/GALA), David Filip (LRC/CNGL), Patrick Guillemin (ETSI), Jaap van der Meer (TAUS) Moderator: Donna Parrish Presentation |
| 16.00-16.30 |
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Break, Exhibits Open |
| 16.30-17.30 |
 | A4: Beyond Marketing: Driving Brand Integrity and Market Share Across Cultures, Languages and Locales Speakers: Mark Flanagan (VistaTEC Ltd.), Salvatore Giammarresi (Yahoo!, Inc.) Host: Ulrich Henes Presentation |
 | B4: Case Study: The Value of In-context Translations at Roche Speakers: Henk Boxma (RIGI Localization Solutions), Kristin Dittrich-Kahl (Roche) Host: Daniel Goldschmidt Presentation |
 | C4: Integrating Open-source Solutions in your Processes Speakers: Stefan Pries (Andrä AG), Yves Savourel (ENLASO) Host: Donna Parrish Presentation |
 | D4: Changing Roles – Corporate Language Services Revisited Speaker: Beat Buchmann (Credit Suisse Group AG) Host: Anne-Marie Colliander Lind Presentation |
 | E4: No Longer Just a Face in the Crowd: What Every LSP Needs to Know about Community Translation Speakers: Nataly Kelly (Common Sense Advisory), Rebecca Ray (Common Sense Advisory) Presentation |
| 17.30 |
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Adjourn |
| 21.00-23.00 |
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Dinner |
Presentations are listed in each session block
| Day 2, Main Conference |
Thursday, 16 June 2011 |
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Global Business
Best Practices
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Managing
Global Websites
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Localization
Core Competencies
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Advanced Localization
Management
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Inside Track
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| 8.30 |
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Registration Opens |
| 9.00-10.00 |
| K2: Multilingual Touchpoints and The Consumer Decision Journey* Panelists: Calijn Roeters van Lennep (KLM), Tim Young (Cisco Systems Inc.) Moderator: Paula Shannon |
| 10.00-10.30 |
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Break, Exhibits Open |
| 10.30-11.30 |
 | A5: Selling in America Speaker: Renato Beninatto (Selling-in-America, Inc.) Host: John Terninko Presentation |
 | B5: Intel’s Innovative Integration of CMS with TMS Speaker: Lew Tarnopol (Intel Corporation) Host: Donna Parrish Presentation |
 | C5: Top Three Things to Master in a Localization Strategy — People, Process and Technology Speakers: Yvan Hennecart (SDL), Victor Luk (Research In Motion Limited) Host: Mary Laplante |
 | D5: When Localization Goes on the Roads Less Traveled Speakers: María Azqueta Arizcun (SeproTec), Marta Bonet (Grupo Santillana) Host: Angelika Zerfaß Presentation |
 | E5: TAUS 2011 Series of MT Debates Speakers: Wayne Bourland (Dell), Stephen Holmes (Sajan), Salim Roukos (IBM Corporation), Saroj K. Vohra (IBM Corporation), Smith Yewell (Welocalize) Moderator: Jaap van der Meer Presentation |
| 11.30-11.45 |
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Break, Exhibits Open |
| 11.45-12.30 |
 | A6: International User Outreach and Prerelease Program at Adobe Systems Speakers: Darin Goble (Moravia Worldwide), Iouri Tchernoousko (Adobe Systems Incorporated) Host: Kathleen Bostick Presentation |
 | B6: Localization on a Budget — Pains of a Startup Going Global Speaker: Michael Näf (Doodle) Host: Angelika Zerfaß |
 | C6: Case Study: Collaborative Translation Quality Program Speakers: Alex Lik (Biosense Webster, Ltd., Israel), David Sommer (Net-Translators) Host: Richard Korn Presentation Video |
 | D6: Localization By the Numbers Speaker: Pedro Gomez (Microsoft) Host: Mark Flanagan Presentation |
 | E6: The Value of Post Editing — IBM Case Study Speakers: Alex Martínez Corriá (IBM Spain), Salim Roukos (IBM Corporation), Saroj K. Vohra (IBM Corporation), Jian-Ming Xu (IBM Corporation) Moderator: Jaap van der Meer Presentation |
| 12.30-14.00 |
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Lunch, Exhibits Open |
| 14.00-15.00 |
 | A7: Innovation Bottom Up Speakers: Fred Hollowood (Symantec), Martin Roche (Symantec) Host: Lori Thicke Presentation |
 | B7: Lessons Learned in Globalizing a Corporate Website Speakers: Guillermo Corea (Ciena Corporation), Julio Leal (Ciena Corporation) Host: Daniel Goldschmidt Presentation |
 | C7: A Merger in Action: the Arancho Doc Story Speakers: Roberto Ganzerli (Arancho Doc/ELIA), Klaus Haase (Arancho Doc) Host: John Terninko Presentation |
 | D7: Online Bidding Speakers: Renato Beninatto (Selling-in-America, Inc.), Derick Fajardo (Nuance Communications, Inc.), Jason Rodriguez (Ford Motor Company) Host: Michael Cárdenas Presentation |
 | E7: MT Experiences at IBM, Sony Europe and Sybase Speakers: Kerstin Bier (Sybase Inc.), Manuel Herranz (Pangeanic), Stephen Holmes (Sajan), Fausto Prastaro (Sony Professional Solutions Europe ), Saroj K. Vohra (IBM Corporation), Elia Yuste (Pangeanic) Host: Jaap van der Meer Presentation |
| 15.00-15.30 |
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Break, Exhibits Open |
| 15.30-16.20 |
 | B8: FLAVIUS: An Innovative Platform to Allow Translation and Indexing
of Internet Sites Speaker: Marine Villebrun (Reverso-Softissimo) Presentation |
 | C8: Successfully Managing Localization Teams: It’s the People, Stupid! Speakers: Richard Sikes (MultiCorpora), Eñaut Urrestarazu Aizpurua (International Technical Translations, Inc.) Host: Daniel Goldschmidt Presentation Video |
 | D8: A Translation Services Survival Study: How to Produce and Edit a Source Document While Simultaneously Translating It into 21 Languages Speakers: María Azqueta Arizcun (SeproTec), Cécile Hulet (EU Commission), Loredana Sementini (Applica ) Moderator: María Azqueta Arizcun Presentation |
 | E8: The LSPs and Machine Translation: Why Not Treat MT as TM? Speakers: David Canek (MemSource Technologies), Torben Dahl Jensen (Translation House of Scandinavia/Oversætterhuset) Host: Donna Parrish Presentation |
| 16.20-16.30 |
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Break |
| 16.30-17.00 |
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Closing/Prize Drawing |
| 17.00 |
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Adjourn |
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