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Program Detail

Presentations are listed in each session block

Day 1, Main Conference
Wednesday, 15 June 2011
Global Business
Best Practices
Managing
Global Websites
Localization
Core Competencies
Advanced Localization
Management
Inside Track

7.30 Registration Opens
8.30-9.45  K1: FUTUREWISE — Six Faces of Global Change and Five Key Innovation Trends
Speaker: Patrick Dixon (Global Change, Ltd.)
Video
9.45-10.15   Break, Exhibits Open
10.15-11.15 A1: Global City(Ville) of 100 Million
Speaker: Danica Brinton (Zynga Inc.)
Host: Miguel Á. Bernal-Merino
Presentation
B1: Challenges in Localization
Speaker: Lutz Niederer (eBay Inc.)
Host: Donna Parrish
Presentation
C1: Interoperability Standards in the Localization Industry — Status Today and Opportunities for the Future
Speaker: Sukumar Munshi (Across Systems GmbH)
Host: Daniel Goldschmidt
Presentation
D1: Translator Productivity Increase at CA
Speaker: Patricia Paladini Adell (CA Technologies)
Host: Beat Buchmann
Presentation
Video
E1: Buy-Side Colloquium: How to Make the Case for Localization — and Win Every Time
Speakers: Nataly Kelly (Common Sense Advisory), Rebecca Ray (Common Sense Advisory)
Open to language service buyers only. Space is limited, please contact us to reserve your seat.
11.15-12.00   Break, Exhibits Open
12.00-13.00 A2: SAP’s 360° Approach to Web Localization
Speakers: Rashmi Schaefers (SAP), Hajo von Kracht (SAP)
Host: Ulrich Henes
Presentation
C2: Web-based In-country Review Solution — Client/Supplier Best Practices
Speakers: Melanie Ehrlich (Siemens AG, Industry Sector), Brigitte Herrmann (Siemens AG, Healthcare Sector), Michael Oettli (OmniLingua Germany GmbH)
Host: Clio Schils
Presentation
D2: Blurring the Boundaries Between Localization and User Experience
Speaker: Oleksandr Pysaryuk (Research In Motion Limited)
Host: Richard Sikes
Presentation
E2: Buy-Side Colloquium: How to Make the Case for Localization – and Win Every Time
Speakers: Nataly Kelly (Common Sense Advisory), Rebecca Ray (Common Sense Advisory)
Open to language service buyers only. Space is limited, please contact us to reserve your seat.
13.00-14.30   Lunch, Exhibits Open
14.30-16.00 A3: Global Marketing Communications: Bringing Order to Chaos
Panelists: Meritxell Guitart (Hogarth Worldwide Ltd./Beyond Worldwide Ltd.), Sophie Hurst (SDL), Amanda Lordan (Philips Consumer Lifestyle )
Moderator: Mary Laplante
D3: Bridging the Gap Between the Client and Language Service Provider!
Panelists: Beat Buchmann (Credit Suisse Group AG), Rocío Cava Tortsa (SeproTec), Kristin Dittrich-Kahl (Roche), Roberto Ganzerli (Arancho Doc/ELIA), Allan Hall (SDL), Iris Orriss (Microsoft)
Moderator: Karen Combe
Presentation
E3: Standards. We Know Where We’ve Been, But Where Are We Going?
Panelists: Hans Fenstermacher (Translations.com/TransPerfect/GALA), David Filip (LRC/CNGL), Patrick Guillemin (ETSI), Jaap van der Meer (TAUS)
Moderator: Donna Parrish
Presentation
16.00-16.30   Break, Exhibits Open
16.30-17.30 A4: Beyond Marketing: Driving Brand Integrity and Market Share Across Cultures, Languages and Locales
Speakers: Mark Flanagan (VistaTEC Ltd.), Salvatore Giammarresi (Yahoo!, Inc.)
Host: Ulrich Henes
Presentation
B4: Case Study: The Value of In-context Translations at Roche
Speakers: Henk Boxma (RIGI Localization Solutions), Kristin Dittrich-Kahl (Roche)
Host: Daniel Goldschmidt
Presentation
C4: Integrating Open-source Solutions in your Processes
Speakers: Stefan Pries (Andrä AG), Yves Savourel (ENLASO)
Host: Donna Parrish
Presentation
D4: Changing Roles – Corporate Language Services Revisited
Speaker: Beat Buchmann (Credit Suisse Group AG)
Host: Anne-Marie Colliander Lind
Presentation
E4: No Longer Just a Face in the Crowd: What Every LSP Needs to Know about Community Translation
Speakers: Nataly Kelly (Common Sense Advisory), Rebecca Ray (Common Sense Advisory)
Presentation
17.30   Adjourn
21.00-23.00   Dinner

Presentations are listed in each session block
Day 2, Main Conference
Thursday, 16 June 2011
Global Business
Best Practices
Managing
Global Websites
Localization
Core Competencies
Advanced Localization
Management
Inside Track

8.30 Registration Opens
9.00-10.00  K2: Multilingual Touchpoints and The Consumer Decision Journey*
Panelists: Calijn Roeters van Lennep (KLM), Tim Young (Cisco Systems Inc.)
Moderator: Paula Shannon
10.00-10.30   Break, Exhibits Open
10.30-11.30 A5: Selling in America
Speaker: Renato Beninatto (Selling-in-America, Inc.)
Host: John Terninko
Presentation
B5: Intel’s Innovative Integration of CMS with TMS
Speaker: Lew Tarnopol (Intel Corporation)
Host: Donna Parrish
Presentation
C5: Top Three Things to Master in a Localization Strategy — People, Process and Technology
Speakers: Yvan Hennecart (SDL), Victor Luk (Research In Motion Limited)
Host: Mary Laplante
D5: When Localization Goes on the Roads Less Traveled
Speakers: María Azqueta Arizcun (SeproTec), Marta Bonet (Grupo Santillana)
Host: Angelika Zerfaß
Presentation
E5: TAUS 2011 Series of MT Debates
Speakers: Wayne Bourland (Dell), Stephen Holmes (Sajan), Salim Roukos (IBM Corporation), Saroj K. Vohra (IBM Corporation), Smith Yewell (Welocalize)
Moderator: Jaap van der Meer
Presentation
11.30-11.45   Break, Exhibits Open
11.45-12.30 A6: International User Outreach and Prerelease Program at Adobe Systems
Speakers: Darin Goble (Moravia Worldwide), Iouri Tchernoousko (Adobe Systems Incorporated)
Host: Kathleen Bostick
Presentation
B6: Localization on a Budget — Pains of a Startup Going Global
Speaker: Michael Näf (Doodle)
Host: Angelika Zerfaß
C6: Case Study: Collaborative Translation Quality Program
Speakers: Alex Lik (Biosense Webster, Ltd., Israel), David Sommer (Net-Translators)
Host: Richard Korn
Presentation
Video
D6: Localization By the Numbers
Speaker: Pedro Gomez (Microsoft)
Host: Mark Flanagan
Presentation
E6: The Value of Post Editing — IBM Case Study
Speakers: Alex Martínez Corriá (IBM Spain), Salim Roukos (IBM Corporation), Saroj K. Vohra (IBM Corporation), Jian-Ming Xu (IBM Corporation)
Moderator: Jaap van der Meer
Presentation
12.30-14.00   Lunch, Exhibits Open
14.00-15.00 A7: Innovation Bottom Up
Speakers: Fred Hollowood (Symantec), Martin Roche (Symantec)
Host: Lori Thicke
Presentation
B7: Lessons Learned in Globalizing a Corporate Website
Speakers: Guillermo Corea (Ciena Corporation), Julio Leal (Ciena Corporation)
Host: Daniel Goldschmidt
Presentation
C7: A Merger in Action: the Arancho Doc Story
Speakers: Roberto Ganzerli (Arancho Doc/ELIA), Klaus Haase (Arancho Doc)
Host: John Terninko
Presentation
D7: Online Bidding
Speakers: Renato Beninatto (Selling-in-America, Inc.), Derick Fajardo (Nuance Communications, Inc.), Jason Rodriguez (Ford Motor Company)
Host: Michael Cárdenas
Presentation
E7: MT Experiences at IBM, Sony Europe and Sybase
Speakers: Kerstin Bier (Sybase Inc.), Manuel Herranz (Pangeanic), Stephen Holmes (Sajan), Fausto Prastaro (Sony Professional Solutions Europe ), Saroj K. Vohra (IBM Corporation), Elia Yuste (Pangeanic)
Host: Jaap van der Meer
Presentation
15.00-15.30   Break, Exhibits Open
15.30-16.20
B8: FLAVIUS: An Innovative Platform to Allow Translation and Indexing 
of Internet Sites
Speaker: Marine Villebrun (Reverso-Softissimo)
Presentation
C8: Successfully Managing Localization Teams: It’s the People, Stupid!
Speakers: Richard Sikes (MultiCorpora), Eñaut Urrestarazu Aizpurua (International Technical Translations, Inc.)
Host: Daniel Goldschmidt
Presentation
Video
D8: A Translation Services Survival Study: How to Produce and Edit a Source Document While Simultaneously Translating It into 21 Languages
Speakers: María Azqueta Arizcun (SeproTec), Cécile Hulet (EU Commission), Loredana Sementini (Applica )
Moderator: María Azqueta Arizcun
Presentation
E8: The LSPs and Machine Translation: Why Not Treat MT as TM?
Speakers: David Canek (MemSource Technologies), Torben Dahl Jensen (Translation House of Scandinavia/Oversætterhuset)
Host: Donna Parrish
Presentation
16.20-16.30   Break
16.30-17.00   Closing/Prize Drawing
17.00   Adjourn