Localization World San Francisco:
November 15-17, 2004, San Francisco, California USA

Program Schedule


Localization World Taxonomy

The organizers of Localization World have developed a localization taxonomy to help active participants as well as first-time visitors find their way around the world of localization. Issues are classified in three broad topics: Functions, Industries and Geographies. This classification is used both in the Localization World Network — where it will help you identify fellow travelers and network with others who share your interests — as well as in the Localization World program where each session is "tracked" according to the taxonomy.

Localization Functions include — with the particular focus in San Francisco:

Process Localization Process — authoring, content engineering and management, terminology management, quality management, project management, Web globalization, customer support
Automation Translation Automation — Machine translation, translation memory, workflow automation, terminology automation
Standards Standards & Organizations — quality standards, web standards, interchange standards
Business

Localization Business — benchmarking, business models, markets and trends, vendor relations, case studies


In addition to Localization Functions, sessions are coded by:

Industries Vertical Industries — with sessions on airlines, medical device manufacturing, and games as well as software publishing
Geographies Geographies — with sessions on Asia (in anticipation of the first Localization World Asia in 2006) and on ethnic markets the United States

WATCH THIS SPACE! Sign up for e-mail notification when the program is updated.
Go to the Preconference Day Program (November 15)
Go to the program for Day Two (November 17)

Download a printable program schedule


Day One: Tuesday, November 16

Preliminary Program as of November 10, 2004

Business
Automation Industries
Process
Standards Geographies
8:30
Perspectives
10:00
-
11:00
Case Study Airlines
A1: Airborne Internet in Six Languages
HOST: Carsten Kneip
SPEAKER: Mike Allen, Connexion by Boeing
Machine Translation
B1: MT Breaks into the Corporate World
MODERATOR: Jaap van der Meer
PANEL:
Susanne Andersson, Sun Microsystems;
Jessica Roland, EMC Software;
Steve Richardson, Microsoft;
Prasad Suravarapu, Cisco;
Barry Trute, Oracle
Quality Standards Asia
C1: Quality Assurance for the Japanese Market
FACILITATOR: Richard Ishida
PANEL:
Aki Ito, Prisma;
Masaru Kawahara, TOIN
11:30
-
12:30
Customer Support
A2: Localization in a Holistic Support Cycle
HOST: Renee Sztabelski
SPEAKER: Tim Crowder, Symantec
Translation Automation
B2: Translation Technology From Desktop to Enterprise
MODERATOR: Jaap van der Meer
PANEL:
Steve Traplin, Multicorpora;
Terry Lawlor, SDL;
Gudrun Magnusdottir, ESTeam;
Matthias Zeitler, TRADOS
Quality Management Medical Device
C2: Quality in Medical Device Localization
FACILITATOR: Andres Heuberger
PANEL:
Göran Nordlund, Maquet Critical Care AB;
Michael Kemmann, ADAPT
12:30 -2:00
Lunch. Exhibits Open.
2:00
-
3:00
Customer Support
A3: Developing a Unified Content Strategy: Pre-sales Through Customer Support
HOST: Kathleen Bostick

SPEAKER: Ann Rockley, The Rockley Group
Authoring
C3: Authoring Methods & Tools
FACILITATOR: Don DePalma
PANEL:
Mike Dillinger, Independent Consultant;
Hans Fenstermacher, ArchiText, GALA;
Paul Trotter, AuthorIT
Metadata Standards
B3: Hot Web Schemas? SOAP to OWL
Richard Ishida, World Wide Web Consortium
Implementing SOAP
Addison Phillips, webMethods
3:30
-
4:30
Case Study Multilingual Content Mgmt
A4: A Strategic Approach to the Content Life Cycle
HOST: Thomas Fenrich
SPEAKER: Andy Bone, Computer Associates
Interchange Standards
B4: Why XLIFF?
Tony Jewtushenko, Oracle;
Peter Reynolds, Bowne Global Solutions
Implementing an XLIFF-based Process

Bryan Schnabel, Tektronix;
Jeff Kiser, Moravia Worldwide
Content Engineering
C4: Content Optimization
FACILITATOR: Don DePalma
PANEL:
Ann Rockley, The Rockley Group;
Ben Martin, Industrial Wisdom;
Chris Wedgwood, Bowne Global Solutions

5:00
-
6:00

Machine Translation
A5: Implementing Machine Translation at IBM
HOST: Laurie Gerber
SPEAKER: Pooja Gupta, IBM
Mark-up Standards Medical Device
B5: Whither XML and Localization?
Implementing XML for Medical Device Content
Masaki Itagaki, Aliquantum, Inc.;
Mats Insulander, Maquet Critical Care
Terminology Automation Terminology Management
C5: Coming to Terms with Terms
FACILITATOR: Andrew Bredenkamp
PANEL: Karen Toast, WatchGuard Technologies, Inc.; Paolo Vanni, Aliquantum
Evening Social Event, Dinner

Go to the Preconference Day Program (November 15)

Day Two: Wednesday, November 17
Preliminary Program as of November 10, 2004

Business
Automation Industries
Process
Standards Geographies

In addition to the schedule below, there is an all-day Translation Automation Round Table scheduled. Open to corporate users of translation automation products, see this link for more information and registration information.

8:00
Exhibits Open.
Perspectives

9:00
-
10:00

Customer Support
A6: The Customer Link in the Global Product Chain
HOST: Hans Fenstermacher
SPEAKER: Melissa Biggs, Mark Taylor, Sun Microsystems
Markets Asia
B6: The Reality of Doing Business in China
MODERATOR: Wei-Tai Kwok
PANEL:
Terry Shidner, Symbio;
Carl Kay, D2E2
Case Study Medical Device
C6: Six Sigma for Medical Device Localization
FACILITATOR: Aki Ito
PANEL:
Jill Sutton Finan, Ortho-Clinical Diagnostics;
Sandra McNamara, Prisma
10:30
-
11:00
Markets USA
A7: La Vida Locale: Backyard Globalization
HOST: Kevin Bolen
SPEAKER: Don DePalma, Common Sense Advisory
Trends
B7: Fight the Commoditization
MODERATOR: Renato Beninatto
PANEL:
Ricky Thibodeau, Independent Consultant; Gordon Husbands, Wordbank
Web Globalization Asia
C7: Optimizing Search for Asian Languages
FACILITATOR: Renee Sztabelski
PANEL:
William J. Hunt III, Global Strategies International;
Motoko Hunt, AJPR
12:00
-
1:00
Vendor Relations
A8: Calibrate with the Customer
HOST: Renato Beninatto
SPEAKER: Dana Barras, Ariba
Customer Support
B8: Convergence of Localization and Knowledge Management
MODERATOR: Laurie Gerber
PANEL:
Tim Crowder, Symantec;
Pooja Gupta, IBM;
Brian Haase, Microsoft;
Prasad Suravarapu, Cisco Systems
Localization Process Asia
C8: What's Different About Asian Localization?
FACILITATOR: Daniel Carter
PANEL:
Qingjiang (Brian) Yuan,
Bing-meng Hong, Sun Microsystems;
Don Shin, 1-Stop Translation;
Barbara Burbach, Hewlett-Packard
1:00-
2:30
Lunch. Exhibits Open.
2:30
-
3:30
Benchmarking
A9: Using SAE J2450 for Quality Assurance
HOST: Donna Parrish
SPEAKER: Don Sirena, General Motors
Project Management
B9: Virtual Teams in Localization
MODERATOR: Willem Stoeller
PANEL:
Christoph Niedermair, NCTA;
Sabine Hathaway, Localizers LLC, NCTA; Kaimeng Huang, Adobe; Andre Pellet, M2 Limited
Benchmarking
C9: The Localization Metrics Initiative
HOST: Rose Lockwood
SPEAKER: Richard Sikes, Localization Institute
4:00
-
5:00
Process Games
A10: Localizing Video and Computer Games
HOST: Ultan Ó Broin
SPEAKER: Frank Dietz, Dietz Translations
Customer Support
B10: Practical Approaches to Multilingual Customer Support
MODERATOR: Tony O'Dowd
PANEL:
Michael Rosenblatt, Lionbridge
Martha Ferro Geller, GlobalSight
RESERVED FOR NETWORKING

Go to the Preconference Day Program (November 15)
Go to the program for Day One (November 16)


Localization World — Producers

The Localization Institute, an independent organization providing quality resources, training, seminars and conferences on localization, internationalization and international business development.
MultiLingual Computing, Inc., publisher of MultiLingual Computing & Technology, the magazine about localization, internationalization, translation and the tools and technology for those processes.

Localization World is produced in cooperation with

The Globalization and Localization Association, a fully representative nonprofit international industry association for the translation, internationalization, localization and globalization industry.

Sponsoring organization:

The Northern California Translators Association, a professional association of translators and interpreters in Northern California, and a chapter of the American Translators Association (ATA).

Exhibitors and Sponsors
Sponsorship and exhibitor opportunities are available. Please click here for more information.

 


Localization World  •  +1 208-263-8178  •  +1 608-233-1790  •  info@localizationworld.com

 
© 2004 Localization World