Localization World: Program

A PDF of the Localization World program may be dowloaded by following this link.

The Localization World program is a strong array of presentations by professionals in the world of global business and technology. Presenters include personnel from such companies as Centive, Computer Associates, Getty Images, Macromedia, McCann-Erickson, Microsoft, Sakson & Taylor, Sun Microsystems and the World Bank. In addition to advice from these fellow professionals, customers will also hear valuable advice and insights from service and tool providers in the localization and language technology industry.

Aimed at giving attendees valuable suggestions and insights to take away from the conference, the program emphasizes good information that is objective and experience-based.

Keynotes and Plenaries

Keynote, October 15: Marcio M. Moreira, Vice Chairman, Chief Creative Officer, Worldwide Director of Multinational Accounts, McCann-Erickson Worldgroup will speak on "The Borderless Brand," covering the whole globalization landscape and highlights the MasterCard "Priceless" campaign.

Keynote, October 16 morning: Mark Federman, Chief Strategist and head of McLuhan Management Studies at the McLuhan Program in Culture and Technology at the University of Toronto, and Principal, Merrill Consulting, will speak on "The Cultural Paradox of the Global Village."

Keynote, October 16 afternoon: Jaclyn Kostner, Ph.D., will speak on creating successful teams across geographical spans: "WOW eTeamwork." She founded Bridge the Distance in 1990, and has written several books on successful teamwork: Knights of the Tele-Round Table, Virtual Leadership and Bionic eTeamwork.

Preconference Day: October 14

The preconference schedule has just been posted, please follow this link for more information.

Optional preconference instructional workshops are scheduled to help the individual who is beginning to learn about localization. These will serve as an excellent springboard for novices to apply new knowledge and to network in the full conference program. There are also special workshops and roundtable sessions for managers and professionals. The entrance fee for preconference workshops and fundamentals track sessions is additional to the overall conference fee.

Language Technology Tools Overview. Angelika Zerfaß, Trainer and Consultant for Translation Tools

What to Consider with Localizing a Software Product. Regine Herzog, Technical Documentation and Localization department, Propack Data GmbH, A Rockwell Automation Business

Writing for an International Audience. Laurie Kamerer, Program Manager, Cisco Systems, Inc.

Machine Translation Workshop: The ins and outs of automating multilingual communications in large enterprises and institutions. (9:00 AM-5:00 PM). Jaap van der Meer
During this workshop for corporate decision makers, participants will get a thorough overview of the various language technologies, the actors in this industry sector and their different approaches and technologies. The course will cover the industry standards applicable to the language industry sector. The model for mapping information sources on the Time, Cost and Quality (TCQ) matrix will be tested on the basis of real examples. Several quality acceptance criteria will be reviewed to highlight the importance of setting adequate expectations. The various solutions will be discussed as well as their ROI models and case stories. Attendees will also get hands-on experience in customization exercises. The workshop is a very good foundation for any company that is considering the implementation of automated translation technologies. (Full description here.)
Jaap van der Meer is co-founder and partner of Cross Language. He started his first translation company in The Netherlands in 1980 which became a pioneer in software localization and a model to many start-ups in the emerging localization industry. In 1987 he published the first desk-top translation memory software. He co-founded the SAE TopTec Multilingual Communications Conference for the automotive industry. He published a magazine on language technologies in the 1980’s and 1990’s and he was president and CEO of ALPNET.

Worth a Thousand Words: Global by design. Nancy A. Locke. (Half-Day)
Graphic design is an eloquent language as important to a communication as the text. Learn how desktop publishers decrypt and then replicate the visual message. Learn how graphic designers can create powerful communications that speak to global markets. Real-world examples will illustrate key concepts that apply to print as well as electronic communications. The strengths and challenges of commonly-used software applications will be discussed.
Nancy A. Locke of Text & Images and director of the localization certificate program offered by the Faculty of Continuing Education at the Université of Montréal, is a freelance desktop publisher with over seven years experience specializing in localized print documentation. She is also a freelance writer and writes regularly for Multingual Computing & Technology. Her articles on language matters have also appeared in The ATA Chronicle, Intercom and the Globe and Mail.

Localization Metrics Working Meeting (Business Metrics). (about 2 hours)

The Localization Institute’s Localization Metrics Initiative (LMI), is a voluntary, collaborative effort to define localization metrics that can be shared, primarily in the areas of cost, speed, and quality. LMI will allow participating companies not only to track progress internally, but also to compare internal values with industry averages.

Since the spring of 2003 a number of companies including Cisco, eBay, Documentum, HP, Macromedia, Palm, Powerquest, PTC, Siebel, Sun, Veritas and others have been meeting twice a month focusing on business metrics. This working meeting will allow those who have been participating from afar and those who want to start participating in the initiative to join this group.

This is not an informational meeting about the Localization Metrics Initiative. Manufacturers and publishers who want to join this session need to be brought up to speed prior to the meeting and need to pre-register by contacting Tim Hussey.
People who want to learn more about the Localization Metrics Initiative may attend the LMI session that is offered as part of the Management Track.

2003 Terminology Management Summit (Summit schedule)
Focus on terminology issues in localization environments (9:00 AM-5:00 PM)

The Localization Institute has organized a Terminology Summit where individuals working with terminology management can meet and discuss the issues, challenges, and recent developments in the field. Widespread use of chunking and translation memory solutions to project management challenges in the localization industry have highlighted the need for consistent use of specialized terminology to ensure document quality. In an environment free of hype, exhibits, and commercial pressure, industry leaders gain the opportunity to discuss options for configuring efficient, nimble solutions for creating and fully exploiting terminology and knowledge management resources.

The day's program will feature presentations on basic and advanced principles in terminology management, as well as in-depth discussions of critical issues involving the intelligent management of enterprise information content as the industry prepares to face the challenges of the evolving Semantic Web while meeting today's business needs.

Topics under consideration for the Terminology Management Summit:

•	Standards & best practices for Terminology Management
•	Workflow and organizational issues affecting terminology resources for authoring, localization & information retrieval
•	Intellectual property and economic issues involving terminology resources
•	Terminology quality vs. ROI
•	Interoperability and leveraging issues for language resources
•	Tools, methods & procedures for terminology extraction & documentation
•	Tools, methods procedures for the extraction and acquisition of terminology

To attend this Roundtable make sure to check the "Preconference Workshops" option when registering. The final agenda has just been posted. Please follow this link to view the schedule.

Summit Advisory Board
Sue Ellen Wright, Kent State University
Simone Pux, Macromedia
Hanne Smaadahl, Microsoft

GALA Annual Meeting
GALA is holding its 1st Annual Meeting for all members on Tuesday, October 14, 2003, from 8:30 AM to 1:00 PM at the Bell Harbor International Conference Center in Seattle, Washington (USA). The meeting agenda includes the following:

Please Note! The GALA Annual Meeting is for member companies only. There is no charge for attending. The meeting will be followed by a free GALA luncheon for all Annual Meeting attendees.

Each member company may designate only one representative to attend, speak, and vote for the member company. Member companies will be asked in advance to provide the name of the representative from their company who will attend the Annual Meeting. This advance registration is required; no walk-ins will be accepted. All members will receive a GALA Annual Meeting Package containing the agenda, ballot for Board elections, and other information, before the Annual Meeting.

For more information about the GALA Annual Meeting, please contact Hans Fenstermacher, Board Chairman, at hansf@architext-usa.com.

The Institute of Localisation Professionals, TILP, invites all members and those interested in the work of the Institute to its 3rd Breakfast Meeting and Expert Roundtable. The meeting will take place in conjunction with Localization World and in cooperation with the European Localisation Exchange Centre (ELECT).

Localisation Experts will discuss the current and future core issues in localisation and kick off the discussion with short statements focusing on four main themes:

(1) Localisation technology
(2) Localisation process
(3) The business case for localisation
(4) Career Development and Certification

The proceedings of this meeting will be translated into a number of European languages and be published by ELECT.