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Localization World
Bonn: Program Overview
Beyond
globalization. From product localization to knowledge sharing.
Program
Description
Preconference
Day (June 29, Hilton Bonn)
Day
One (June 30, Beethovenhalle)
Day
Two (July 1, Beethovenhalle)
June
30: Conference Day One
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8:30
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Management
Track
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Nuts
& Bolts Track
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Automotive
Track
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| 10:00 |
Panel:
Localization Workflow Systems
Promise to Save Costs and Win Time
In this double hour panel, tool vendors, corporate users,
service vendors and renowned skeptics will compare notes and experiences.
Perceived versus real value. Make or buy. Who needs globalization
workflow? Get the answers from this panel: Claudia
Blaschke, TRADOS; Lou Cremers,
Océ; Mauricio Garza,
CPSL-Tech; Joergen Danielsen,
Lionbridge; Ken McDougall,
SDL; Kristin Radlmayr,
STAR; Peter Wilms van Kersbergen,
Medtronic
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Panel:
Asian Automotive Documentation:
a New Challenge
Experts from China and Japan debate the technical and cultural
differences in Asian translations for the automotive industry.
Sunil Sadhwani, TOIN;
Leszek Wawrzyniak,
ASC; James Wei, E-C Translations
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| 11:15 |
News:
Customizing Information Retrieval
and Delivery
An educational session for localization professionals challenged
to move beyond the traditional localization model. Jonathan
Engel, InfoArk
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Panel:
Controlled Authoring and QA in Technical
Documentation
Does it really pay off? The vendor says ‘yes’. The car
manufacturer is implementing it. But another customer on this panel
still needs to be convinced. Wulf-D.
Brand, Andrew Bredenkamp,
Acrolinx; Daniel Grasmick,
SAP
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12:15
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Lunch.
Exhibits.
Scheduled networking, facilitated by the Localization World Networking
Service
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13:15
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Introduction
to the Globalization and Localization Association (GALA)
Open to vendors
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| 13:45 |
Case:
Financial
Systems for Translation at SAP
Eighty
percent of SAP's business comes from international markets. This
session details how SAP manages the financial aspects of its critical
localization operation.
Heinz
Lüken, SAP
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Case:
Software Localization
at
Philips Medical Systems Böeblingen
Euros saved and lessons learned from a customized implementation
of Catalyst for 17 languages localization of patient monitoring
software. Gerhard Tivig,
Philips Medical
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Case:
Transparent and
High-quality MT
How Scania worked with the University of Uppsala to get an effective
MT system. Good news for all those seeking to cross the Swedish
language barrier? A joint presentation of Scania and the university.
Anna Sågvall Hein, University
of Uppsala
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| 14:45 |
Panel:
The Business Case for Localization
ROI is the key word. But a lot depends on your place
in the organization. Software publishers show their ROI calculation
and debate how an effective business case works … or perhaps
not really. Ingrid Allsop,
WRQ; Erik Groeneveld,
Network Associates
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News:
Recruitment in
the
Localization Industry
Tools, processes and technology… we tend to forget the human
factor. Listen to the expert: how do you effectively recruit good
localization professionals. Inger
Larsen, Larsen G11n; Karin
Pfetzer, Oxford Conversis
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Case:
LIVAS 3 at Volkswagen AG — A Translator's
View
Peter Crisp, Volkswagen
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| 16:00 |
Case:
Automating
Quality Control in the Localization Process
How
to measure the quality of localization for languages you do not
master? Here's how one company does it. Nathalie
De Sutter, Ycomm Europe
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Networking:
Localization Business and Productivity
Metrics
A group of software publishers has started to debate metrics for
effective benchmarking of localization activities. A glance at the
work till date. Regine Herzog,
Propack Data; Ulrich Henes,
The Localization Institute
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Panel:
Localizing Technical Support
and Managing
Multilingual Warranty Claims
Effective support requires two-way translation features and preferably
real-time. This is a different ball game. How global machine builders
tackle these issues. Jeff Allen;
Sukumar Munshi, Bowne Global
Solutions; Jean-Pierre Oorlynck,
CNH
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19:00
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Reception
and Dinner.
Dinner and sightseeing on a cruise ship on the Rhine river.
Sponsored by OmniLingua Inc, Arbortext,
Mekon, Oettli & Partners.
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July
1: Conference Day Two
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8:30
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Keynote:
Graham
Valentine: The New World Order — Adapt or Perish
How Will Today's Management Team Adapt to Changes?
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Management
Track
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Nuts
& Bolts Track
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Automotive
Track
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| 10:00 |
Panel:
How different is Asian localization?
Really?
The surge in Asian localization causes headaches. What works for
European languages does not work so well for Asian. Motoko
Hunt, AJPR; John Papaioannou,
Bentley Systems; Sunil Sadhwani,
TOIN
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News:
Localization for Mobile and Multimedia Devices
Voice, images, icons … and always on the
run. New technical challenges for software localization professionals.
New things to learn from experts in this field. Darja
Le-Blond, Wordbank; Jimmy Lu,
Teleca; Jaako Salmenius,
Multilizer
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Panel:
New
Frontiers
in Terminology Management
"Do your terminology first!" But do we really use it
the way we should? More automation, cross-lingual search, semantic
web … These trends mean that we are moving away from glossaries
to taxonomies and ontologies that empower search, business intelligence
and MT. A panel of experts users and consultants highlight the
new trends in terminology management. Harald
Elsen, DELTA International; John
Graham, Carl Helbich,
AAA; Monika Höge, docConsult
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| 11:15 |
Panel:
Localization in customer support. Web-based customer
self-service is the name of the game. Traditional localization models
make place for ‘knowledge-based’ real-time customer support.
How should the translation market deal with these fundamental changes?
Jeff Allen; William
Hunt, Global Strategies International; Terry
Lawlor, SDL
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News:
New Government Regulations
for Translation
The expansion of the European Union with 11 new languages
leads to a vast increase in translation requirements. What are
the rules for the medical industry? And for other industries?
Michael Kemmann, ADAPT
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12:15
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Lunch.
Exhibits.
Scheduled Networking, facilitated by the Localization World Networking
Service
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| 13:45 |
Case:
Driving best practice
in automotive technical support
at
Case New Holland.
How a global manufacturer of construction and agricultural equipment
uses innovative translation technologies and processes to effectively
support global customers. Jean-Pierre
Oorlynck, CNH
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Case:
Reduce Costs and
Speed Time-to-market:
Binary Localization at Cisco
Faced with having to reduce costs and improve time-to-market
for localized products, Cisco has moved away from the approach
of localizing text-based source code files for C++ applications.
An overview of what one Cisco voice application business unit
has done. Carsten Kneip,
Cisco Systems
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Networking:
Education in Localization
A report from the pre-conference day academic session. Support the
common goals in our industry to improve training and education in
translation and localization. Angelika
Zerfass
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| 15:00 |
News:
Convergence
in the
Localization World
Means
process automation, enterprise-centric linguistic databases and
a relentless drive to reduce cost and time to ultimately provide
real-time localized customer support. Impossible? It also means
innovation through new ideas or proven processes in other sectors.
Semantic web, machine translation, text mining, linguistic intelligent
search, ontologies ... all of these and more offer exciting new
perspectives for the localization world.
Jaap
van der Meer, Cross Language
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News:
Review Cycles:
The Bottleneck in So Many Projects
Customers discuss different scenarios and models that may work
to resolve the issues. Armin
Halder, FreeMarkets; Richard
Korn, St. Jude Medical
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Panel:
Quality Redefined:
Quality
Process Implementation in the Automotive Industry
Car manufacturers have agreed on a common set of criteria for
measuring of quality in automotive translations, knows as the
SAE J2450 quality metrics. A panel of customers and vendors will
discuss progress made and different deployment models. Anders
Andersson, Volvo; Edith
Kroupa, DaimlerChrysler; Don
Sirena, GM; Elizabeth
Miller, OmniLingua; Ulrich
Wachowius, SDL; Rick Woyde,
Detroit Translation Bureau
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| 16:00
PM |
Case:
Managing a Long-term Relationship
Since 1994, Oracle WPTG and Moravia Worldwide have worked
together to deliver in excess of 20 million words of localized product.
This transparent client-supplier case study looks at how the relationship
has evolved and how the association of these two companies has changed
in terms of client-side requirements, processes and tools used.
Bettina Reichart, Oracle;
Vera Snaselova, Moravia
Worldwide
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News:
Is Localization a Portable Business?
Looking for new resources?
Why not move to low-cost regions, like Asia, Eastern Europe? Teddy
Bengtsson, Idea Factory; Marc
Jonckers, Jonckers Translation & Engineering
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June
29: Preconference Day
The
pre-conference day is planned for introductory sessions, committee
meetings and workshops. Below is a quick overview. More details
are available here.
Preconference day sessions will be held at the Bonn Hilton.
Program
Description
If
this conference has a theme, it is the unmistakable trend from
relatively straightforward product localization to cross-cultural
and cross-lingual knowledge sharing. Until recently the localization
business was dominated by the old paradigm of global projection:
developed and built in the home market and sold around the world.
Moving beyond this form of globalization the business world finds
itself more and more in a situation where knowledge must be shared
with customers, suppliers and colleagues around the world. Crossing
language and cultural barriers is no longer one-directional.
The feedback from end-users is crucial to the success of our
products.
This
trend is reflected in the presentations about localization in
customer support. How does a tractor builder effectively manage
10,000 warranty claims in multiple languages? Localization World
zooms in on the importance of building taxonomies to better facilitate
knowledge sharing. Inbound and outbound translations. How do
we build localization into our search environment. Times are
gone that localization was exclusively for software and computer
companies. Today most products and services are driven by computers.
An automobile has more computing power than the average PC on
our desktop. Medical equipment, consumer electronics, machinery,
they all contain microprocessors and software. Localization World
underscores this trend and integrates multiple vertical industries
under one roof. For the first time in Bonn we will have an automotive
track (the former SAE TopTec Automotive Multilingual Communications
Conference) and a Medical Roundtable.
Each
vertical industry has its own specific localization requirements.
Multiple case stories from customer organizations will illustrate
the differences. But at the same time we will be able to learn
from each other. How do car manufacturers apply quality metrics
to effectively manage their costs? How do medical equipment manufacturers
internationalize their software components? How do software publishers
manage increasing localization volumes under tightening budgets?
The Localization World Program in Bonn offers a refreshing variety of
topics and speakers in a unique structure of:
- panels – to
challenge and balance multiple points of view
- networking
sessions – to stimulate collaboration and support for
new initiatives
- news – to
take away lessons and new information
- case
stories – to benchmark and learn from other companies
Organizers
Localization World is a collaborative effort of:
- The
Localization Institute, an independent organization providing quality
resources, training, seminars, and conferences on localization, internationalization,
and international business development.
- MultiLingual
Computing, Inc., publisher of MultiLingual Computing & Technology,
the industry magazine about localization, internationalization, translation,
and the tools and technology for those processes.
Exhibitors
and Sponsors
Sponsorship and exhibitor opportunities are available. Please click here
for more information.
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