Tuesday, 9 June 2009 Day 1
Time	Global Business Best Practices Track A	Managing Global Websites Track B	Localization Core Competencies Track C	Advanced Localization Management Track D
08.30-08.45	Welcome
08.45-09.45	Keynote: Global Business — Risky Business? Dr. Norbert Walter (Deutsche Bank, Chief Economist) Hosts: Ulrich Henes, Donna Parrish
09.45-10.15	Break
10.15-11.15	A1 How Mercer Increased the “Speed of Business” Through Cost-efficient, In-region, On-demand Communications Speakers: Robert Zimlich (Kinetic), Steve Faigen (Mercer) Moderator: Iris Orriss	B1 Incorporating Localization into the Software Development Life Cycle to Create a Global Expedia Website Speaker: Lindsay Cook (Expedia) Host: Danica Brinton	C1 Localization — What Is It All About? Speakers: Daniel Goldschmidt (LocFlowTech Inc.), Richard Sikes (The Localization Institute) Host: Angelika Zerfass	D1 Web Portal for Company-wide Availability of Language Technology Speaker: Sina Zimmermann (HypoVereinsbank) Host: Renato Beninatto
11.15-12.00	Exhibit Open House
12.00-13.00	A2 Creating a Global Campaign Speaker: Oliver Rosenthal (Saatchi & Saatchi) Host: Ulrich Henes	B2 Practical Tips for Designing International Web Pages Speaker: Richard Ishida (W3C) Host: Ghassan Haddad	C2 Tools and Technologies Speaker: Angelika Zerfass (zaac) Host: Richard Sikes	D2 Knocking Down the Barriers: A Model for Highly Collaborative Globalization Speaker: Kerstin Bier (Sybase iAnywhere) Host: Iris Orriss
13.00-14.30	Lunch
14.30-15.30	A3 Managing Diversity: A Global Organization Speaker: Fiona Mullan (Microsoft Ireland) Host: Clio Schils	B3 Leaping the I18N Hurdle Speaker: Corinna Kühn (mobile.international GmbH) Host: Paula Shannon	C3 How Communication Management Improves Localization Management Speaker: Isabelle Fleury (Fleury & Fleury Consultants) Host: Kathleen Bostick	D3 Making Sense of Standards: DITA and XLIFF with CMS and TMS Speakers: Karen Combe (PTC), Peter Reynolds (TM-Global/Kilgray Translation Technologies), Johann Roturier (Symantec) Moderator: Melissa Biggs
15.30-16.00	Break
16.00-16.30	A4 Outside the Box: Crowdsourcing Inside the Fire Wall Speaker: Donald A. DePalma (Common Sense Advisory) Host: Karen Combe	B4 Outside the Box: Five Rules for International Expansion Success Speaker: Danica Brinton (Linden Lab) Host: Lori Thicke	C4 Outside the Box: The Rocky Localization Horror Show Speakers: Peter Reynolds (TM-Global/Kilgray Translation Technologies), Richard Sikes (The Localization Institute), Angelika Zerfass (zaac) , plus a stellar supporting cast of localization-damaged professionals. Moderator: The God of Change	D4 Outside the Box: Localization in 2010 and Beyond: A Varied Spectrum of Service Models Speaker: Paula Shannon (Lionbridge) Host: Jaap van der Meer
16.30-17.00	Break
17.00-18.00	A5 Global Mega-trends Speaker: Dr. Tobias Raffel (Roland-Berger Strategy Consultants) Host: Jaap van der Meer	B5 Sony Professional: Website Localization on a Tight Budget, A Case Study Speaker: Salomé López-Lavado (Sony) Host: Richard Ishida	C5 Collaborate, Accelerate, Innovate: Enabling a Win-Win Between Client and Vendor Speakers: Aki Ito (TOIN Corporation), Karen Combe (PTC), Iris Orriss (Microsoft), Geoff Culbert (Lionbridge) Moderator: Donna Parrish	D5 Dependent on Heroes? Speaker: Thomas Alcantara Kliche (SAP) Host: Ulrich Henes
18.00	Adjourn/Dinner Cruise

Wednesday, 10 June 2009 Day 2
Time	Global Business Best Practices Track A	Managing Global Websites Track B	Localization Core Competencies Track C	Advanced Localization Management Track D
09.00-10.30	Keynote: Vendor-Client Panel: When the Going Gets Tough… The Localization Industry in Times of Economic Downturn Speakers: Arturo Quintero (Moravia), Paula Shannon (Lionbridge), Francis Tsang (Adobe), Iris Orriss (Microsoft) Moderator: Ulrich Henes
10.30-11.00	Break
11.00-12.00	A6 How to Communicate to 160 Million Users Worldwide Speaker: René Petri (Nero) Host: John Terninko	B6 The Marriage of SEO and Localization Speaker: Andy Atkins-Krüger (Webcertain) Host: Gary Muddyman	C6 Quality, Quality Control and Quality Assurance Speakers: Dmitry Molodyk (Janus), Michal Tyszkowski (Centrum Lokalizacji), Henk Boxma (Boxma IT) Moderator: Andres Heuberger	D6 Challenge 2009: Aligning Global Content with Business Value Speaker: Mary Laplante (The Gilbane Group) Host: Fred Hollowood
12.00-13.30	Lunch
13.30-15.00 14.00-15.00	A7 Success in International Sales and Marketing Speaker: Holger Costard (Voith) Host: Kathleen Bostick	B7 Powered by the Crowd Speakers: Danica Brinton (Linden Lab), Ghassan Haddad (Facebook) Moderator: Donna Parrish	C7 Round Table: New Challenges in Translation Speakers: Pascale Amozig-Bukszpan (Equal Translations), Andrejs Vasiljevs (Tilde) Facilitators: Daniel Goldschmidt, Richard Sikes, Angelika Zerfass	D7 Tools, Tools, Tools — No Hype Speakers: Jaap van der Meer (TAUS), Fred Hollowood (Symantec), Gerald Salisbury (SMA Technology), Johann Haller (IAI/Universität des Saarlandes) Moderator: Ulrich Henes
15.00-15.30	Break
15.30-16.20	A8 Global Outsourcing Panel Speakers: Monish Mishra (Wipro), Edwin Stähli (CLS Communication AG), Esther Hüsler (Swisscom AG) Moderator: René Savelsbergh	B8 Multilingual SEO, SEM, PPC — Can They Be Done Successfully and If So, How? Speakers: Andy Atkins Krüger (Webcertain), David Sowerby (Straker Software) Moderator: Gordon Husbands	C8 Localization Down to Earth Speakers: Daniel Goldschmidt (LocFlowTech Inc.), Richard Sikes (The Localization Institute) Host: Angelika Zerfass	D8 Mastering Multilingual Marketing: Simplify Your Marketing Translation Complexity Speakers: Bert Esselink (Lionbridge), Joost Meijer (Relate4u) Moderator: Donna Parrish
16.20-16.30	Break
16.30-17.00	Door Prizes Closing Session
17.00	Adjourn

Program committee members are:

• Renato Beninatto (Common Sense Advisory)
• Melissa Biggs (Sun Microsystems, Inc)
• Kathleen Bostick (Lionbridge)
• Daniel Goldschmidt (LocFlow Tech, Inc)
• Ghassan Haddad (Facebook)
• Iris Orriss (Microsoft)
• Lori Thicke (Lexcelera-Eurotexte)
• Jaap van der Meer (TAUS)