Preconference Day Monday, 7 June 2010 Time Session 08.00 Registration Opens 09.00-12.00 P1: Game Localization Round Table (continues in afternoon) Speakers: Miguel Á. Bernal-Merino (Roehampton University), Solja Kuningas (Babel Media Ltd), Maud Stevens (NICAM Inc./PEGI) P2: Financial Industries Round Table (continues in afternoon) Speakers: Beat Buchmann (Credit Suisse AG), Fred Hollowood (Symantec), Sina Lamprecht (HypoVereinsbank) Moderator: Ulrich Henes P3: Life Sciences Best Practices Round Table (continues in afternoon) Speakers: Brigitte Herrmann (Siemens AG), Eva Hildesheimer (Zimmer GmbH), Richard Korn (St. Jude Medical), Maarten Milder (Medtronic, Inc.), Jennifer Perkins (Lionbridge), Clio Schils (Lionbridge) P4: Pharma Translations: The Delicate Balance Between Regulations and Quality Requirements — How to Do More with Less Speakers: Simon Andriesen (MediLingua), Sandra La Brasca (ForeignExchange Translations) P6: International User Interface Design (continues in the afternoon) Speaker: Aaron Marcus (Aaron Marcus and Associates) P7: Translingual Europe 2010: International Conference on Advanced Translation Technology (continues in the afternoon) Registration and agenda information are available here. P8: Introduction to Localization Speakers: Daniel Goldschmidt (RIGI Localization Solutions), Angelika Zerfaß (zaac) P10: International Search Summit (continues in the afternoon) Speakers: Andy Atkins-Krüger (WebCertain Group Limited), Isabella Ballanti (WebCertain Translates), Thomas Bindl (Refined Labs GmbH), Massimo Burgio (Global Search Interactive), Penny Coupland (Unica Corporation), Iris Cremers (KLM), Dixon Jones (Majestic SEO), Klara Lettavova (WebCertain Group Limited), Sébastien Monnier (1ère Position), David Sowerby (Straker Software), Florian Stelzner (TRG - The Reach Group GmbH) P11: GlobalSight User Meeting Speaker: Derek Coffey (Welocalize) 12.00-13.30   Lunch 13.30-17.00 P1: Game Localization Round Table (continued) Speakers: Andrea Ballista (Binari Sonori), Michaela Bartelt (Electronic Arts), Miguel Á. Bernal-Merino (Roehampton University), Solja Kuningas (Babel Media Ltd), Vanessa Wood (Sony Computer Entertainment Europe) P2: Financial Industries Round Table (continued) Speakers: Michael Stoffl (PayPal), Guy Van Leemput (SWIFT) Moderator: Ulrich Henes P3: Life Sciences Best Practices Round Table (continued) Speakers: Brigitte Herrmann (Siemens AG), Eva Hildesheimer (Zimmer GmbH), Richard Korn (St. Jude Medical), Maarten Milder (Medtronic, Inc.), Jennifer Perkins (Lionbridge), Clio Schils (Lionbridge) P5: Localization Business Round Table Speakers: Karen Combe (PTC), Paul Doherty (Lionbridge), Serge Gladkoff (Logrus International), René Savelsbergh Moderator: Aki Ito P6: International User Interface Design (continued) Speaker: Aaron Marcus (Aaron Marcus and Associates) P7: Translingual Europe 2010: International Conference on Advanced Translation Technology (continued) Registration and agenda information are available here. P9: Across LSP Round Table — Future LSP Business Models and The Role of Across Systems Moderator: Sukumar Munshi P10: International Search Summit (continued) Speakers: Andy Atkins-Krüger (WebCertain Group Limited), Isabella Ballanti (WebCertain Translates), Thomas Bindl (Refined Labs GmbH), Massimo Burgio (Global Search Interactive), Penny Coupland (Unica Corporation), Iris Cremers (KLM), Dixon Jones (Majestic SEO), Klara Lettavova (WebCertain Group Limited), Sébastien Monnier (1ère Position), David Sowerby (Straker Software), Florian Stelzner (TRG - The Reach Group GmbH) 19.00   Opening Reception

Day 1, Main Conference Tuesday, 8 June 2010
Global Business Best Practices	Managing Global Websites	Localization Core Competencies	Advanced Localization Management	Inside Track

07.30		Registration Opens
08.30-08.45		Welcome
08.45-09.45		Keynote: Everyware: The Dawning Age of Ubiquitous Computing Speaker: Adam Greenfield
09.45-10.15		Break, Exhibits Open
10.15-11.15		A1: From Sartorial to Sneakers: Managing a Brand Worldwide Speaker: Rupert Ball-Greene (Puma) Host: Karen Combe
		B1: Enhancing the Customer Experience at KLM Speaker: Calijn Roeters van Lennep (KLM) Host: John Terninko
		C1: Best Practices Areas in Internationalization/Localization Speakers: Daniel Goldschmidt (RIGI Localization Solutions), ‎Angelika Zerfaß (zaac)
		D1: Localization at Nokia Speaker: Marja Toivonen (Nokia) Host: Martin Güttinger
		E1: Social Networking for Localization: LinkedIn, Twitter and Other Social Media Practical Uses From the People Side Panelists: Renato Beninatto (Milengo Ltd.), Kathleen Bostick (Lionbridge), Kirti Vashee (Asia Online) Moderator: Serge Gladkoff
11.15-12.00		Break, Exhibit Open House
12.00-13.00		A2: Global Social Media — The Language Factor Speaker: Kathleen Bostick (Lionbridge) Host: Véronique Özkaya
		B2: Blending SEO with Localization Speaker: Andy Atkins-Krüger (WebCertain Group Limited) Host: Richard Ishida
		C2: How to Serve Coffee in More Than 50 Countries Speaker: Robin Franke (Franke Kaffeemaschinen AG) Host: Donna Parrish
		D2: From Project Management to Process Management — A Paradigm Shift in One of the Oldest Trades in the History of Humanity Speaker: Wolfgang Sturz (Sturz Gruppe GmbH) Host: Angelika Zerfaß
		E2: Translators Without Borders Board Meeting (by invitation only)
13.00-14.30		Lunch, Exhibits Open
14.30-16.00
		C3: Collision or Convergence? Managing the Intersection of CMS and TMS Panelists: Fred Hollowood (Symantec), Sukumar Munshi (Across Systems GmbH), Noz Urbina (Mekon Ltd) Moderator: Mary Laplante
		D3: Gazing Into the Crystal Ball: Future of the Industry Panelists: Renato Beninatto (Milengo Ltd.), Wayne Bourland (Dell), André Pellet (COMSYS), Andrejs Vasiljevs (Tilde), Smith Yewell (Welocalize) Moderator: Donna Parrish
		E3: Common Sense Advisory Colloquium Buy-side: Real-world Measurement of Localization Investment Speakers: Don DePalma and Rebecca Ray (Common Sense Advisory) Open to language service buyers only. Space is limited, please contact us to reserve your seat.
16.00-16.30		Break, Exhibits Open
16.30-17.30		A4: Internationalization of Small and Medium Sized Enterprises (SME) Speaker: Christopher Stehr (Karlshochschule International University) Host: Ulrich Henes
		B4: International Domain Names/SEO Speaker via telecast: Tina Dam (ICANN) Host: Andy Atkins-Krüger
		C4: Terminology Panel Panelists: Martina Fürlinger (CLS Communication), Markus Meisl (SAP), Michael Stoffl (PayPal) Moderator: Jonathan Bowring
		D4: MT Pricing – Buyers, Sellers, Developers Panelists: Fernando Blasi (Alpha CRC), Fred Hollowood (Symantec), Tony O'Dowd (Alchemy Software Development Ltd.), Hans Uszkoreit (DFKI GmbH), Josef van Genabith (Centre for Next Generation Localisation), Kirti Vashee (Asia Online) Moderator: Lori Thicke
		E4: Common Sense Advisory Colloquium Buy-side: Emerging Models for Next-Gen Localization Speakers: Don DePalma and Rebecca Ray (Common Sense Advisory) Open to language service buyers only. Space is limited, please contact us to reserve your seat.
17.30		Adjourn
19.00		Dinner

Day 2, Main Conference Wednesday, 9 June 2010
Global Business Best Practices	Managing Global Websites	Localization Core Competencies	Advanced Localization Management	Inside Track

08.30		Registration Opens
09.00-10.00		A5: Selling Across Borders Executive Producer: Clio Schils
		B5: Localizing Legal Agreements for Different Markets — Challenges and Best Practices Speaker: Susanne Grohé (PayPal) Host: Ulrich Henes
		C5: Localization Technology for Business Decision-makers Speakers: David Filip (Moravia Worldwide), Angelika Zerfaß (zaac) Moderator: Martin Güttinger
		D5: Determining ROI on Translation Spending: Developing and Using a Business Intelligence Layer (Reporting Engine) to Support the Translation Business Case Speakers: Wayne Bourland (Dell), Daniel Gray (Welocalize) Host: Donna Parrish
		E5: 45 Countries, 52 Languages, 500 Million Consumers: Europe as an Opportunity for LSPs Speaker: Renato Beninatto (ELIA)
10.00-10.30		Break, Exhibits Open
10.30-11.00		A6: Next Generation Localization Value Proposition Speaker: Mark Flanagan (VistaTEC) Host: Véronique Özkaya
		C6: Report from the Financial Industries Round Table Speakers: Beat Buchmann (Credit Suisse AG) and others TBD
		D6: TAUS Data Association Update Panelists: Melissa Biggs (Oracle America, Inc.), Wayne Bourland (Dell), Karen Combe (PTC), Jessica Roland (EMC), Smith Yewell (Welocalize) Moderator: Jaap van der Meer
11.00-11.30		Break, Exhibits Open
11.30-12.30		A7: Yours or Mine or What? The Simple Complexity of Copyright of Translations Speaker: Abraham de Wolf (Lucy Software) Host: Laurentiu Constantin
		B7: Keeping Score in the Globalization Game Speaker: Glenn Arango (Yahoo! Inc.) Host: Willem Stoeller
		C7: MT in the Real World — Successes, Challenges and Insight from Teams of Customers and Providers Panelists: Kerstin Bier (Sybase iAnywhere), Manuel Herranz (Pangeanic), John Papaioannou (Bentley), Laura Rossi (LexisNexis), Lori Thicke (Lexcelera), Kirti Vashee (Asia Online) Moderator: André Pellet
		D7: Client-vendor Chimera Speaker: Jonathan Bowring (Canon) Host: Ulrich Henes
		E7: Marketing Best Practices of Language Services Industry Leaders and Innovators Speakers: Don DePalma and Rebecca Ray (Common Sense Advisory)
12.30-14.00		Lunch, Exhibits Open
14.00-15.00		A8: Expanding Global Reach Through Crowdsourcing Speaker: Jason Rickard (Symantec) Host: Willem Stoeller
		B8: Standards and Best Practices for the Multilingual Web Speaker: Richard Ishida (W3C) Host: Donna Parrish
		C8: Compliance and Data Security for Translations — Outsourcing as Vulnerability Speaker: Sukumar Munshi (Across Systems GmbH) Host: Reinhard Schäler
		D8: Optimizing Content for Machine Translation Panelists: Olga Beregovaya (PROMT), Kerstin Bier (Sybase iAnywhere), Melissa Biggs (Oracle America, Inc.), Jessica Roland (EMC) Moderator: Karen Combe
		E8: Localization Interactive with Nokia Speakers: Marja Toivonen (Nokia) Host: Martin Güttinger
15.00-15.30		Break
15.30-16.20		A9: Identifying and Prioritizing Core Brand Values for Successful Foreign Market Entry Speakers: Tony Wessling (The WESSLING Group) Host: Paula Shannon
		B9: Standards-based Translation with W3C ITS and OASIS XLIFF Speakers: Christian Lieske (SAP) Host: Richard Ishida
		C9: Case Study: Quality Assurance for Technical Documentation at Medtronic Speakers: Henk Boxma (RIGI Localization Solutions), Maarten Milder (Medtronic) Moderator: Clio Schils
		D9: The Cisco Multi-vendor Collaboration Model: A New Way of Working Together & Driving Success for All Panelists: Allan Hall (SDL), Martin Halzel (Cisco Systems, Inc.), Marc Jonckers (Jonckers), Paula Shannon (Lionbridge), Smith Yewell (Welocalize) Moderator: Daniel Goldschmidt
		E9: One Billion People, US $1.3 Trillion Market, No Localization — What Are You Waiting For? Speakers: Reinhard Schäler (The Rosetta Foundation), Stefanie Scheeder (The Rosetta Foundation)
16.20-16.30		Break
16.30-17.00		Closing
17.00		Adjourn

Program committee members are:

• Jonathan Bowring (Canon)
• Karen Combe (PTC)
• Andreas Dürr (Across Systems GmbH)
• Roberto Ganzerli (ELIA/Arancho)
• Daniel Goldschmidt (RIGI Localization Solutions)
• Martin Güttinger (Cisco Systems)
• Véronique Özkaya (Moravia Worldwide)
• André Purnot (Medtronic, Inc.)
• Jaap van der Meer (TAUS)