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Program Detail

Day 1, Main Conference
Thursday, October 7, 2010
Global Business
Best Practices
Managing
Global Websites
Localization
Core Competencies
Advanced Localization
Management
 Inside Track
7:30
 Registration Opens
8:15-8:30   Welcome
8:30-9:45   Keynote: The New Culture of Business: Adapting Business Processes and Philosophies to Engage with the New Social and Global Consumers and the People Who Influence Their Decisions
Speaker: Brian Solis (FutureWorks, Inc.)
Presentation
 Video
9:45-10:15   Break, Exhibits Open
10:15-11:15
 A1: Facebook Global Strategy
Speaker: Ghassan Haddad (Facebook)
Host: David Ashton
Presentation
B1: PayPal Case Study
Speaker: Catherine Dove (PayPal)
Host: Michael Klinger
Presentation
C1: Intro to Internationalization and Localization
Speakers: Adam Asnes (Lingoport), Angelika Zerfaß (zaac)
Host: Daniel Goldschmidt
Presentation
Video
D1: A New, Self-service Way to Manage Translation of Sales and Marketing Material
Speaker: Chaitra Vedullapalli (Microsoft)
Host: Mark Flanagan
Presentation
E1: Getting Strategic for Next-level Results
Speakers: Shelly Orr Priebe (Priebe & Associates), George Rimalower (ISI Translations)
Host: Sandra La Brasca
Presentation
11:15-12:00   Break, Exhibit Open House
12:00-1:00
 A2: Understanding Cross-cultural Differences: Strategies for Taking Products to Global Markets
Speakers: Donna Bletzinger (Dyer Stephenson), Aaron Marcus (Aaron Marcus and Associates), Tony Wessling (The WESSLING Group), Sharon Wolf (QualiData Research Inc.)
Moderator: Donna Bletzinger
Presentation
B2: The Next Ten Years of Web Globalization
Speaker: John Yunker (Byte Level Research)
Host: Jeff Kiser
Presentation
C2: How to Create and Maintain Localization Teams
Speakers: Danica Brinton (LocLabs), Christina Helmke (Hewlett-Packard)
Presentation
Video
D2: How Do We Create an Agile Localization Process That Can Keep Up with an Agile Development Process?
Speakers: Martin Güttinger (Cisco Systems, Inc.), Feifei Jiang (Cisco Systems, Inc.), Leslie Yewell (Welocalize)
Host: Dennis Waltman
Presentation
E2: What Big-ticket Buyers Look for in Localization Vendors
Speaker: Ben Sargent (Common Sense Advisory)
Presentation
1:00-2:30   Lunch, Exhibits Open — Lunch Presentation: Localization for All — Industry Leaders for Change

2:30-4:00
(90 minute session)
A3: Social Media Is Global — Now What?
Speakers: Kathleen Bostick (Lionbridge), Richard Margetic (Dell), Matt Sanford (Twitter)
Moderator: Ulrich Henes
Presentation
D3: Optimizing the Global Content Supply Chain
Panelists: Rahel Anne Bailie (International Design Inc.), David Filip (Moravia Worldwide), Bryan Schnabel (Tektronix, Inc.), Richard Sikes (MultiCorpora)
Moderator: André Pellet
Presentation
E3: Buy-side Colloquium: Quality Is Starting to Matter . . . Now If Only We Could Measure It!
 Speakers: Don DePalma, Rebecca Ray (Common Sense Advisory)
Contact Common Sense Advisory for presentation
4:00-4:30   Break, Exhibits Open
4:30-5:30
 A4: Crossing Virtual Boundaries and Managing Mobs: Strategies for Content Culturalization
Speaker: Kate Edwards (Englobe Inc.)
Host: María Azqueta
Presentation
B4: Making Your Website Truly Global — and No, We’re Not Talking About Language
Panelists: Andy Atkins-Krüger (WebCertain Group Ltd.), Jay Webster (Quova), John Yunker (Byte Level Research)
Moderator: Carla Di Franco
Presentation
C4: Interoperability Within the Supply Chain — It’s Time!
Speaker: Sven Christian Andrä (ONTRAM Inc.)
Host: Francis Tsang
Presentation
D4: Objectionable, Unethical, Illegal and Immoral
Speakers: Rina Ne’eman (Rina Ne’eman Hebrew Language Services), Greg Rosner (Applied Language Solutions)
Moderator: Renato Beninatto
No presentation
E4: Buy-side Colloquium: Quality Is Starting to Matter . . . Now If Only We Could Measure It! (continued)
Speakers: Don DePalma, Rebecca Ray (Common Sense Advisory)
Contact Common Sense Advisory for presentation
5:30   Adjourn
7:00   Dinner

Day 2, Main Conference
Friday, October 8, 2010
Global Business
Best Practices
Managing
Global Websites
Localization
Core Competencies
Advanced Localization
Management
 Inside Track
8:30
 Registration Opens
9:00-10:15   Ubiquity, Mobility and Immediacy — Megatrends That Are Impacting the Translation Industry Today
Panelists: Carla Hurd (Microsoft), Salim Roukos (IBM), Peter Smith (SDL)
Moderator: Paula Shannon
Presentation-Hurd-Smith
Presentation-Roukos
Video: Living Tongues Institute
 Session Video
10:15-10:45   Break, Exhibits Open
10:45-11:30
 A5: Microsoft’s Three-tiered Localization Strategy
Speaker: David Snider (Microsoft)
Host: Iris Orriss
Presentation
  B5: Globalizing Twitter
Speaker: Matt Sanford (Twitter)
Host: Sandra La Brasca
Presentation
  C5: Do All LSPs Look the Same to You? How to Orchestrate a State-of-the-art RFP That Will Help You Select the Right Language Vendor For Your Business
Speaker: Silvia Avary-Silveira (Symantec)
Host: Aki Ito
Presentation
  D5: Community Translation: A First-hand Experience
Speakers: Janice Campbell (Adobe Systems Incorporated), Willem Stoeller (Lingotek, Inc.)
Host: Ghassan Haddad
Presentation
  E5: Translators without Borders
Speakers: Paula Shannon (Lionbridge), Lori Thicke (Lexcelera)
Presentation
Video: How Does It Feel?
Video: Translators as Humanitarian Workers
Session Video
11:30-11:45   Break, Exhibits Open
11:45-12:30
 A6: Best Practices for Multilingual Marketing Content: Game-changing Approaches to Engaging Global Audiences and Managing Brand
Speaker: Mary Laplante (The Gilbane Group)
Host: Craig Myers
Presentation
B6: Automated Web Globalization: A Reference Model
Speaker: Pierre Cadieux (i18N)
Host: Nic McMahon
Presentation
C6: Using Six Sigma to Drive Localization Initiatives in Life Sciences Organizations
Speakers: Barbara Nawrot (Kinetic Concepts Incorporated), Jonathan Slaughter (SDL)
Host: Aki Ito
Presentation
D6: Translation in the 21st Century
Speaker: Jaap van der Meer (TAUS)
Host: Donna Parrish
Presentation
E6: A Major's Global Approach to Game Localization
Speakers: Jacques Barreau, Bryan Watkins (Warner Bros.)
Host: Danica Brinton
Presentation
12:30-2:00   Lunch, Exhibits Open
2:00-3:00
 A7: Multilingual Concept and Sentiment Mining
Speakers: Andrew Bredenkamp (acrolinx), Francis Tsang (Adobe Systems Incorporated)
Host: Ulrich Henes
Presentation
B7: Localization Strategy and Best Practices: Why Design Really Matters
Speakers: Michele Carlson, Patrick McLoughlin (Yahoo! Inc.)
Host: Véronique Özkaya
Presentation
C7: Linguistic Quality Assurance as One of the Key Parts of the Localization Process: A Look from Inside
Speaker: Leonid Glazychev (Logrus International)
Host: Donna Parrish
Presentation
D7: Global User-generated Content: The Final Localization Frontier
Speaker: Merle Tenney (Language Technology Consultant)
Host: Nic McMahon
Presentation
E7: Multilingual Voice-over Recording
Panelists: Jacques Barreau (Warner Bros.), Xavier Marchand (JBI Studios), Anatoly Murzintsev (Janus WWI), Richard O'Keeffe (EQHO Communications Ltd.), Hope Dippel Pavlich (Sony Computer Entertainment America)
Moderator: Danica Brinton
3:00-3:30   Break
3:30-4:20
 B8: Allrecipes Around the World
Speaker: Jennifer Bolton (Allrecipes)
Host: Donna Parrish
Presentation
C8: Managing Languages for the Global Enterprise
Speakers: Juan Cárdenas (Hilton Worldwide), Sina Lamprecht (HypoVereinsbank AG)
Host: Ulrich Henes
Presentation
D8: Machine Translation: Ask the Experts
Speakers: Raymond Flournoy (Adobe Systems Incorporated), Fred Hollowood (Symantec), Mirko Plitt (Autodesk), Pablo Vazquez (Cisco Systems, Inc.)
Moderator: Lori Thicke
No presentation
E8: Video Podcast Localization: Managing the Efficient Production of 1,000 Podcasts into a Variety of Languages
Speakers: Christen Anderson (Microsoft), Stephanie Gabriel (Welocalize)
Host: Miguel Á. Bernal-Merino
Presentation
4:20-4:30   Break
4:30-5:00   Closing/Prize Drawing
5:00   Adjourn